Honors and Awards

2025 Awards

S.C. Biz News 2025 “Most Influential Leaders” Awards

S.C. Biz News 2025 “Empowering Women” Awards

  • Flock and Rally, honoree

2025 Columbia regional business report Forty Under 40 awards

South Carolina Public relations society of America 2025 Mercury Awards

S. C. Public Relations Society of America’s “W. Thomas Duke Distinguished Public Relations Practitioner of the Year Award”

  • Anna Kate Twitty, honoree

Midlands BIz “Celebrating 50 South Carolina Women 2025”

  • Merritt McNeely, Debi Schadel and Tracie Broom and, honorees

AMERICAN ADVERTISING FEDERATION 2025 ADDY AWARDS

  • Best in Local Award + Gold ADDY for 46 Reasons to Celebrate South Carolina

  • Special Judges Award: Sales and Marketing Packaging Campaign + Gold ADDY for Peak Drift Brewing Company and Riverbanks Zoo and Garden Collaboration

  • Advertising/Media Industry Self-Promotion Brand Elements + Silver ADDY for Flock and Rally April Fool’s Chicken Rebrand

  • Special Judges Award: Elements of Advertising Animation, Special Effects or Motion Graphics, Gold ADDY and Silver ADDY: Film, Video and Sound Local Single Spot for Wild Lights at Riverbanks Zoo and Garden

2024 Awards

S.C. Biz News 2024 “In the Lead: Best Women-Owned Businesses” Awards

  • Flock and Rally, honoree

The Post and Courier's 2024 Power List for Columbia

  • Debi Schadel, Tracie Broom and Merritt McNeely, honorees

International Association of Business Communicators’ South Carolina chapter (IABC/SC) Palmetto Awards


South Carolina Public relations society of America 2024 Mercury Awards

  • Best in Show Mercury Award + Mercury Award of Excellence for Riverbanks Zoo and Garden’s Aquarium and Reptile Conservation Center Grand Opening

  • Best in Show Silver Wing Award + Silver Wing Award of Excellence for the South Carolina State Fair’s Live Social Media Campaign on Instagram

  • Mercury Award of Excellence for Disability Rights South Carolina’s Voting is My Right Campaign

  • Mercury Award of Excellence for Clachan Properties + The BullStreet District’s Babcock Building Cupola Celebration

American Advertising Federation 2024 ADDY Awards

  • ADDY for Peak Drift Brewing CANpaign

  • Best of Print in Sales + Marketing Packaging for Peak Drift Brewing CANpaign

  • Silver ADDY in Film, Video and Sound Local TV Spot for Riverbanks Zoo & Garden's “Wild Lights” campaign’

S.C. Biz News Palmetto Power List 2024

  • Tracie Broom, honoree

2023 Awards

International Association of Business Communicators S.C. Chapter 2023 Palmetto Awards

  • Palmetto Award of Excellence in Marketing, Advertising and Brand Communication for the St. Pat’s in Five Points campaign

  • Palmetto Award of Excellence in Media Relations for Riverbanks Zoo and Garden’s ARCC grand opening campaign

  • Palmetto Award of Excellence in Special and Experiential Events for Peak Drift Brewing’s product launch and ribbon cutting

  • Palmetto Award of Excellence in Creative Design for York Technical College’s “Upgrade Your Future” campaign concept

Greenville/Charleston/Columbia Business Monthly’s 2023 “S.C. Best in Business Awards”

  • Bronze, Best Ad Agency/PR/Marketing Firm: Flock and Rally, honoree

American Advertising Federation 2023 ADDY Awards

  • People's Choice Award for Riverbanks Zoo & Garden's "Live a Wild Life" campaign

  • Silver ADDY in Film, Video and Sound for Riverbanks Zoo & Garden's "Live a Wild Life" campaign

Free Times’ “Power List 2023: 30 people Shaping Arts, Culture & Food in Columbia”

  • Tracie Broom and Debi Schadel, honorees

FREE TIMES’ BEST OF COLUMBIA 2023:

  • Best Local Business Leader, Merritt McNeely (runner-up)

S.C. Public relations society of america mercury awards, 2023

  • 2022 Silver Wing Award of Excellence in Media Relations (Consumer Products) for the Peak Drift Beverages product launch campaign2022 Silver Wing Award of Excellence, Best SEM, for South Carolina Emergency

  • Medical Services Association's "Pursue Your Purpose" campaign

2022 Awards

International Association of Business Communicators S.C. Chapter 2022 Palmetto Awards

  • Best in Show: Communication research for Still Hopes’ brand audit.

  • Award of Excellence: Communication research for Still Hopes’ brand audit.

  • Award of Excellence: Communication management for Riverbanks Zoo & Garden’s “Live a Wild Life” campaign.

  • Award of Excellence: Media relations for NAI Columbia land sales campaign.

  • Award of Excellence: Government relations and public affairs for South Carolina Institute of Medicine & Public Health opioid settlement report and press conference.

Flock and Rally earns Mercury Award and two Silver Wing Awards from the S.C. Public Relations Society of America (SCPRSA)

  • Mercury Award of Merit for The COMET’s “Don’t Miss Your Shot” campaign, which was designed to educate the public about the regional transit agency’s free transportation service to COVID-19 vaccine sites.

  • Silver Wing Award of Excellence for a media relations campaign to reach NAI Columbia’s key target audiences and build awareness of its land sales operations.

  • Silver Wing Award of Excellence for the agency’s “Level Up” social media advertising campaign for the South Carolina Coalition Against Domestic Violence and Sexual Assault (SCCADVASA).

Flock and Rally earns two Silver ADDY Awards from the American Advertising Federation (AAF) of the Midlands

  • Silver Addy Award in Print Advertising for Branded Content and Entertainment for the Soda Cap Connector coloring book, “Adventures with Pop,” created for The COMET.

  • Silver ADDY Award in Illustration for Elements of Advertising for the 2021 integrated communications and marketing campaign for the South Carolina State Fair, “It’s Your Moment.”

GreenvillE/Charleston/Columbia Business Monthly’s 2022 “S.C. Women in Business” Awards

  •  Merritt McNeely, honoree

We Admire Women’s “Top 50 Women Leaders of South Carolina for 2022”

  • Tracie Broom, honoree

Free Times’ “Power List 2022: 30 people who shape Columbia’s culture”

  • Tracie Broom and Debi Schadel, honorees

2021 Awards

Instagram ad mockup for The COMET transit system’s “Saving Sarah’s Seat” campaign, honoring civil rights icon Sarah Mae Flemming.

AMERICAN ADVERTISING FEDERATION OF THE MIDLANDS 2021 ADDY AWARDS

  • 2021 Gold ADDY in Guerrilla Marketing for The COMET transit system’s “Saving Sarah’s Seat” campaign, honoring civil rights icon Sarah Mae Flemming.

  • 2021 Silver ADDY in Illustration, with credit to Cait Maloney, for the South Carolina State Fair’s 2020 “Drive-Through S.C. State Fair” campaign concept.

International Association of Business Communicators S.C. Chapter Honors Flock and Rally at 2021 Palmetto Awards

  • Palmetto Award of Excellence in Social Media for the South Carolina Coalition Against Domestic Violence and Sexual Assault Primary Prevention Campaign

  • Palmetto Award of Excellence in Social Responsibility for The COMET’s Don’t Miss Your Shot Campaign

  • Palmetto Award of Merit in Audio/Visual for NTT DATA’s Nashville Hype Video

  • Palmetto Award of Excellence in Marketing, Advertising and Brand Communication for Engineering Research Visioning Alliance Launch Campaign

S.C. Public relations society of america mercury awards, 2021

  • Mercury Award of Excellence for the Central Carolina Community Foundation’s Midlands Gives 2020 campaign

  • Mercury Award of Excellence for the “Saving Sarah’s Seat” campaign developed in 2020 with The COMET

  • Mercury Award of Excellence for The COMET’s 2020 awareness campaign pivot for COVID-19

  • Mercury Award of Excellence for the S.C. Institute of Public Health’s (IMPH) 2020 COVID-19 campaign

  • Mercury Award of Excellence for the S.C. State Fair’s 2020 drive-through fair campaign

South carolina state library Notable State Document Awards, 2021

  • Awarded to the S.C. African American Heritage Commission for collaborative work on the Green Book of South Carolina website

American Public Transportation Association Adwheel awards, 2021

  • First place award given to The COMET for Flock and Rally’s collaborative work with The COMET on the Saving Sarah’s Seat campaign honoring Sarah Mae Flemming

 

2020 Awards

 

American Advertising Federation of the Midlands 2020 ADDY Awards

  • 2020 Silver ADDY in Consumer Campaigns for the South Carolina State Fair’s 150th anniversary campaign

  • 2020 Silver ADDY in Poster Campaigns for the South Carolina State Fair’s 150th anniversary campaign

Debi Schadel and Tracie Broom, Flock and Rally owners | Photo by Sean Rayford

Debi Schadel and Tracie Broom, Flock and Rally owners | Photo by Sean Rayford

Free Times Power Issue, "The Next 50" list, 2020

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

International Association of Business Communicators S.C. Chapter 2020 Palmetto Awards

  • Palmetto Award of Excellence in the “Marketing, Advertising and Brand Communication” category for The COMET’s “Her Seat Is Saved” campaign honoring civil rights icon Sarah Mae Flemming

  • Palmetto Award of Excellence in the “Marketing, Advertising and Brand Communication” category for the South Carolina State Fair’s 150th anniversary campaign

  • Palmetto Award of Excellence in the “Media Relations” category for Central Carolina Community Foundation’s 2020 Midlands Gives campaign

S.C. Public relations society of america mercury awards, 2020

  • Mercury Award of Excellence in Community Relations for Central Carolina Community Foundation’s 2020 Midlands Gives campaign

  • Mercury Award of Excellence in Integrated Communications for The COMET’s “Her Seat Is Saved” campaign honoring civil rights icon Sarah Mae Flemming

  • Mercury Award of Excellence in Issues Management for The COMET’s awareness campaign pivot for COVID-19

  • Mercury Award of Excellence in Events and Observances Fewer than Seven Days for the 2020 Drive-Through S.C. State Fair campaign

  • Mercury Award of Excellence in Integrated Communications for the S.C. Institute of Medicine and Public Health’s COVID-19 communications campaign

 

2019 Awards

 

SCPRSA 2019 Mercury Awards

Flock and Rally earns 11 Mercury Awards from the S.C. Public Relations Society of America, including 2019 Best in Show Silver Wing Award

Research and brand strategy for Richland Library Friends and Foundation, winner of 2019 SCPRSA Silver Wing Best in Show Award

Richland Library Friends and Foundation

2019 S.C. Public Relations Society of America (SCPRSA) “Best in Show” Silver Wing Award and Silver Wing Award of Excellence in Research and Evaluation

 
Major integrated communications and marketing campaign with “Prize Winning Memories” themed branding for the South Carolina State Fair’s 150th anniversary

Major integrated communications and marketing campaign with “Prize Winning Memories” themed branding for the South Carolina State Fair’s 150th anniversary

South Carolina State Fair

2019 SCPRSA Mercury Award of Excellence in Integrated Communications for the South Carolina State Fair 150th year campaign

 
Trifold brochure interior designed by Flock and Rally as part of Hire Me SC campaign to encourage employers across S.C. to hire individuals with disabilities

Trifold brochure interior designed by Flock and Rally as part of Hire Me SC campaign to encourage employers across S.C. to hire individuals with disabilities

Hire Me SC

2019 SCPRSA Mercury Award of Excellence in Integrated Communications for the Hire Me SC statewide employer campaign

 
Cover story by The State Newspaper on BullStreet’s REI Co-Op retail store announcement

Cover story by The State Newspaper on BullStreet’s REI Co-Op retail store announcement

The BullStreet District

2019 SCPRSA Mercury Award of Merit in Integrated Communications for the BullStreet District REI announcement

 

PR campaign collab with Historic Columbia team for Fall 2019 events

Historic Columbia

2019 SCPRSA Silver Wing Award of Excellence in Media Relations for Associations, Government and Nonprofit Organizations

 
EngenuitySC MRCR launch event | Photo by Jeff Blake Photography

EngenuitySC MRCR launch event | Photo by Jeff Blake Photography

EngenuitySC

2019 SCPRSA Silver Wing Award of Excellence in Research and Evaluation for EngenuitySC buyer persona research

Realationships101 PR, digital marketing and advertising campaign for SCCADVASA, honored with a 2019 IABC/SC Palmetto Award of Excellence

SCCADVASA: Realationships101

2019 SCPRSA Mercury Award of Merit in Public Service with the S.C. Coalition Against Domestic Violence and Sexual Assault

 
Creative from 2019 social media ad campaign | Photo by Forrest Clonts for the South Carolina State Fair

Creative from 2019 social media ad campaign | Photo by Forrest Clonts for the South Carolina State Fair

South Carolina State Fair

2019 SCPRSA Silver Wing Award of Excellence for the South Carolina State Fair audience targeting social media ads

 

Mockup of wayfinding signage proposed for Columbia Parks Greenways, in partnership with Cait Maloney Creative

Columbia Parks Greenways

2019 SCPRSA Silver Wing Award of Excellence in Collateral for Columbia Parks branding and signage for greenways

 

Research and rebrand with marketing planning, advertising & design services for the Midlands’ only law firm specializing in adoption and surrogacy

Building Families

Silver Wing Award of Excellence in Research and Evaluation for Building Families brand research and redesign

 

IABC/SC 2019 Palmetto Awards

International Association of Business Communicators S.C. chapter honors Flock and Rally with three 2019 Palmetto Awards

Hire Me SC

Palmetto Award of Excellence in the "Communication Management - Brand Communication" category for the Hire Me SC Workforce Development Campaign with Able South Carolina 

SCCADVASA: Realationships101

Palmetto Award of Excellence in the "Communication Management - Advertising Campaign" category for the REALationships 101 Campaign with SCCADVASA 

Asphalt Works! | Photo by Sean Rayford

Asphalt Works! | Photo by Sean Rayford

Asphalt Works!

Palmetto Award of Excellence in the "Communication Management - Brand Communication" category for the Asphalt Works SC Campaign with the S.C. Asphalt Pavement Association

 

PRSA ICON 2019

Custom eclipse viewing glasses with Total Eclipse Weekend Columbia, SC campaign branding, produced by Rainbow Symphony for Flock and Rally to distribute to conference presentation attendees at PRSA ICON 2019 and the PRSSA International Conference

Custom eclipse viewing glasses with Total Eclipse Weekend Columbia, SC campaign branding, produced by Rainbow Symphony for Flock and Rally to distribute to conference presentation attendees at PRSA ICON 2019 and the PRSSA International Conference

Flock and Rally Selected to Present at 2019 PRSA ICON and PRSSA International ConferenceS

Flock and Rally was selected to present at the Public Relations Society of America's 2019 PRSA ICON International Conference in San Diego, sharing the firm's total solar eclipse campaign case study, "How We Drew 400,000 People to Columbia, S.C., for the Great American Eclipse.” Tracie Broom and Merritt McNeely represented the firm and also presented the talk at the Public Relations Student Society of America international conference, which was held just prior to PRSA ICON in San Diego. McNeely also served as lead presenter with University of South Carolina associate professors Dr. Brooke McKeever and Dr. Robert McKeever on a talk about using data as a catalyst for change in her former role at the South Carolina State Museum at the PRSA 2019 Association/Nonprofit Section Conference, which held just prior to PRSA ICON.

 

Columbia Regional Business Report “Women of Influence” 2019 Awards

Merritt McNeely was recognized among the 2019 “Women of Influence” honorees by Columbia Regional Business Report

Merritt McNeely was recognized among the 2019 “Women of Influence” honorees by Columbia Regional Business Report

Flock and Rally's Merritt McNeely was honored as one of CRBR's "Women of Influence" in Summer 2019.