Architrave

35th Anniversary | 2024  

Public Relations 

Architrave—a boutique, family-owned architecture firm based in Columbia, South Carolina—hired Flock and Rally to lead a public relations campaign marking its 35th anniversary. With a portfolio spanning the Midlands and Lowcountry, Architrave specializes in high-end custom homes that blend traditional Carolina styles with modern design and sensibilities. 

 The campaign aimed to celebrate the firm’s legacy, build brand awareness and position Architrave for continued growth. Using insights from primary and secondary research, we developed a PR strategy that included tailored messaging, strategic story angles, a digital press kit and a 35th-anniversary logo suite. 

Press materials and messaging connected Architrave’s earlier work in historic preservation, commercial design and religious architecture with its current focus on bespoke residential projects. The campaign emphasized the firm’s client-centered approach and commitment to designing homes as unique as the families who live in them.  

Storytelling highlighted Architrave’s collaborative design process, its ability to balance historic character with contemporary flair, and its reputation as a trusted, design-forward firm.  

 We secured earned media placements across print, digital and broadcast platforms. Additional coverage highlights included a long-form interview on Columbia Mayor Daniel Rickenmann’s “Around Town” podcast along with social media engagement from multiple media contacts.  

The campaign exceeded all objectives thanks to effective media relations, a diversified outreach strategy and compelling storytelling.