Flock and Rally Is Hiring a Public Relations Specialist

Public Relations Specialist

Job Description

Overview of Position

Flock and Rally is seeking a Public Relations Specialist who knows how to spot a story, pitch it with purpose, and manage the details that turn ideas into earned media results. This role is ideal for a strong writer and media-savvy professional who thrives in an agency environment and understands how PR fits into a broader integrated strategy.

The Public Relations Specialist supports PR strategy and planning, PR writing and storytelling, media outreach, interview bookings, press events, community relations and crisis communications across a diverse client portfolio. You'll work under the direction of the Director of Channel Strategy and on varying project teams across the agency.

Key Roles & Responsibilities

Public Relations

  • Write and edit press releases, media pitches, advisories, talking points and press materials. 

  • Distribute press releases and manage media follow-ups. 

  • Pitch stories to local, regional, national and trade media. 

  • Coordinate and manage media interviews, including prep and scheduling.

  • Plan and execute press events, media briefings and community activations.

  • Support PR strategy and planning. 

  • Support crisis communications planning and response. 

  • Support community relations initiatives.  

Strategy

  • Monitor and stay abreast with industry trends.

  • Collaborate with account teams to support PR and integrated marketing strategies.

  • Support client relationships.

Qualifications

  • 4-6 years of experience in media relations, public relations, communications or related experience.

  • Exceptional AP style writing and editing skills. 

  • Proven experience pitching media and securing earned media coverage.

  • Understanding of today’s media landscape. 

  • Ability to manage multiple projects and deadlines in a fast-paced agency environment.

  • Professional, confident communicator with strong attention to detail. 

Preferred Experience 

  • Agency experience. 

  • Experience booking TV, radio and podcast interviews in the South Carolina market.

  • Experience with media tools such as Muck Rack and TVEyes. 

  • Experience supporting press events, community relations and crisis communications.

  • Experience working in integrated marketing and cross-channel storytelling. 

This is a full-time, nonexempt position and requires occasional night/weekend hours. Candidate must live in the Columbia, South Carolina region. While the firm observes a hybrid and flexible work environment, employee must be regularly available for local meetings and client needs.

Benefits and perks of working at Flock and Rally

  • PR is a strategic driver here — not an add-on. 

  • You’ll work on meaningful campaigns with real community impact. 

  • Collaborative, supportive team environment. 

  • Opportunity to grow your media relationships and strategic skill set. 

Our agency offers benefits to full-time staff including:

  • Five weeks’ paid time off in the first year of full-time employment, with annual increases. 

  • Medical benefits. 

  • Paid family leave.  

  • 401K match.  

  • Innovative working environment.  

  • Flexible location working policy. 

  • Ten official company holidays.  

  • $500 annual professional development allowance.  

  • Up to five “on the clock” hours each month to volunteer at a charity or a board. 

  • Half day off for your birthday. 

  • Periodic mental health days. 

About Flock and Rally: Integrated Marketing and Communications

Customized, High-Impact Work that Elevates the Status Quo.

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, community engagement, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses and national organizations. The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and multiple ADDY Awards. Serving industry sectors ranging from hospitality, lifestyle and tourism to business, technology, real estate, higher education, transit, economic development and more, our mission is to rally our community around great ideas. Learn more about Flock and Rally at www.flockandrally.com and find us on social at @flockandrally.

How To Apply

Please email resume and cover letter (as well as selected work portfolio items or link(s) to work examples online, if desired) to flockstars@flockandrally.com.

Equal Opportunity Employment

Flock and Rally is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, age, disability, pregnancy, sexual orientation, biological sex, gender, gender identity, gender expression, gender presentation, sexual orientation, veteran status, and/or any other category protected by law. We do not discriminate based on genetic information in accordance with the Genetic Information Nondiscrimination Act. 

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