Flock and Rally 2025 in Review: Navigating Change, Centering People and Leading with Purpose

By Merritt McNeely, CEO, Flock and Rally

2025 reminded us that transformation isn’t a moment — it’s a mindset.

As Flock and Rally marked our fifteenth year, one thing became increasingly clear: the way people discover information, make decisions and build trust is changing fast.

This year, our team spent a lot of time asking hard questions:

How is AI reshaping how content is discovered and trusted?
What role do large language models play in visibility, credibility and brand authority?
How do organizations stay clear, human and strategic in a world of fragmented attention?

We didn’t just study these shifts — we leaned into them. Through continued learning, expert conversations and full-team training, we evolved how we help brands clarify complex ideas, tell stronger stories and guide audiences toward action.

At the same time, we stayed grounded in what matters most:

Strong strategy rooted in values
Collaboration across disciplines
Thoughtful, authentic storytelling
Innovation driven by purpose, not noise

As we move forward, our focus remains the same: partnering with purpose-driven organizations to communicate with clarity, relevance and intention — no matter how the landscape continues to shift.

Here’s to staying curious, staying human and building what’s next.