Olivia Hyatt

Vice president of strategy

Olivia Hyatt is a seasoned media strategist with more than 12 years of experience in marketing leadership, account management and client advocacy across agency, media vendor and corporate roles. As vice president of strategy at Flock and Rally, she leads the agency’s paid, owned and earned media teams — bringing together data, creativity and collaboration to help clients meet their business goals.

A proud University of South Carolina alumna, Hyatt has held key roles at WACH FOX TV, Buonasera Media and La-Z-Boy Southeast. She has led multi-million-dollar campaigns, managed high-profile sponsorships and guided strategy for clients at both regional and national levels.

Her expertise spans across digital advertising, lead generation, content development and cross-platform media strategy. She received certifications in Google, HubSpot and IMPACT+, and is well-versed in programmatic platforms, paid social and streaming media.

Active in the community, Hyatt is a member and past chair of USC’s Hospitality, Retail and Sport Management Alumni Society Board and a member of the Junior League of Columbia. She has also volunteered with March of Dimes, Historic Columbia Foundation and JDRF.

Outside the office, Hyatt loves spending time with her husband and three kids — whether volunteering, attending events or cheering from the sidelines at their latest game.