COLUMBIA, S.C. (May 6, 2025) – Flock and Rally, a women-owned and operated integrated communications and marketing agency based in Columbia, South Carolina, is proud to celebrate multiple honors received at the annual Mercury Awards hosted by the South Carolina Public Relations Society of America (SCPRSA) on April 25, 2025. The agency earned one Best in Show, three Awards of Excellence and one Silver Wing award. In addition, Anna Kate Twitty, Flock and Rally’s director of channel strategy, was named Public Relations Practitioner of the Year.

“These wins are a reflection of the incredible talent, collaboration and drive that define our team at Flock and Rally,” says Merritt McNeely, chief executive officer at Flock and Rally. “We’re driven by a deep commitment to our clients, our community and our craft, and I couldn’t be more proud of our team’s dedication to delivering thoughtful, high-impact communications that make a difference.”

SCPRSA is the South Carolina chapter of the Public Relations Society of America, which is the world's largest organization for public relations professionals. Each year, SCPRSA hosts an awards program to recognize exceptional work accomplished by South Carolina public relations practitioners, communicators and students. The Flock and Rally team was honored with awards for the following entries.

National Medal of Honor Center for Leadership

Category: Less Than Seven Days Campaign

Best in Show Mercury Award

Mercury Award of Excellence

Flock and Rally executed a public relations campaign for the National Medal of Honor Center for Leadership’s Leadership and Valor event on Oct. 17, 2024, to elevate awareness of its future $75 million facility. The campaign secured high-profile media coverage, reinforced the organization’s mission and built momentum for ongoing visibility and support.

Lexington Two School District’s Performing Arts Center Opening

Category: Seven or More Days Campaign

Mercury Award of Excellence

Flock and Rally executed a comprehensive, multi-week communications campaign to support the grand opening of Lexington Two School District’s Performing Arts Center (PAC), a state-of-the-art venue for students and the greater Midlands community. The campaign highlighted the PAC’s role in advancing arts education, secured strong media coverage and elevated community pride around this major investment.

TakoSushi Grand Opening Campaign

Category: External Communications

Mercury Award of Excellence

TakoSushi partnered with Flock and Rally to lead a strategic PR campaign supporting its expansion to Forest Acres and Lexington, aiming to generate buzz, secure media coverage and attract key audiences who live, work and play near both locations. The campaign leveraged media relations, influencer outreach and exclusive soft opening events to drive engagement and maximize visibility.

Architrave 35th Anniversary Campaign

Category: Media Relations Consumer Services

Silver Wing Award of Merit

Architrave, an architecture firm headquartered in Columbia, S.C., hired Flock and Rally to lead a PR campaign for its 35th anniversary, educating audiences of the firm’s services and highlighting its work over the past 35 years. The campaign focused on community and business-related earned media throughout spring 2024.

Anna Kate Twitty, Director of Channel Strategy

W. Thomas Duke Distinguished Public Relations Practitioner of the Year Award

Anna Kate Twitty, director of channel strategy at Flock and Rally, has been named the 2025 W. Thomas Duke Distinguished Public Relations Practitioner of the Year by SCPRSA. This honor recognizes individuals who exemplify the highest standards of leadership, strategic thinking and relationship-building in the public relations field. Twitty’s innovative approach to integrated communications, combined with a deep commitment to mentorship and client success, has made a lasting impact both within the agency and across the state. This recognition honors not only her exceptional contributions in the past year but also her continued dedication to advancing the public relations profession in South Carolina.

“I’m incredibly honored to receive this recognition from SCPRSA,” says Twitty. “This award is a reflection of the mentors who have guided me, the teammates who inspire me and the clients who trust us to tell their stories. I’m proud to be part of a profession that has the power to create meaningful connections and drive real impact.”

A full list of Flock and Rally awards can be found here: https://www.flockandrally.com/awards.

Flock and Rally offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.