Flock and Rally is hiring a Digital Marketing Strategist
Digital Marketing Strategist
Job Description
Overview of Position
Flock and Rally Integrated Communications & Marketing, a progressive, women-owned and led agency based in Columbia, South Carolina, is seeking a digital marketing strategist to join our team of #flockstars.
This is a full-time position focused primarily on leveraging clients’ digital real estate to garner attention, generate awareness, sales and leads while harnessing the power of the digital landscape to improve their online presence— alongside teammates who are coordinating and implementing integrated communications and marketing initiatives across multiple channels.
You will be one of the agency’s foremost authorities on all things digital, leading integrated strategies encompassing SEO, content marketing, website optimization, email marketing and organic social media. Additionally, you will serve as an account supervisor, managing a portfolio of clients, as well as key implementor of digital marketing services.
You are not only obsessed with the latest trends on social media, but you also know how to create content that brings our clients into the conversation. You are a data wizard and understand Google Analytics (GA4), Meta Business Manager and other software to track ROI. You know how to build website information architecture and understand what copy, content and videos speak to audiences.
As a highly creative, motivated, and detail-oriented person, you will be joining our values-driven agency of unicorns, flamingos, data nerds, people people and responsible grown-ups directly supporting our team and clients. This position is based in our downtown Columbia, S.C. headquarters and reports to the director of channel strategy. Compensation is based on experience.
Benefits and perks of working at Flock and Rally
Our agency offers benefits to full-time staff including:
Five weeks’ paid time off in the first year of full-time employment, with annual increases.
Medical benefits.
Paid family leave.
401K match.
Flexible and innovative working environment.
Work from home opportunities (for the right candidate, the opportunity to work remotely
can be discussed.)
Ten official company holidays.
1⁄2 day off on birthdays.
Annual professional development allowance.
Up to five “on the clock” hours each month to volunteer at a charity or a board of their
choice.
Mental health days + more.
Key Responsibilities
Marketing strategy
Develop and lead high-level digital marketing strategies tailored to meet client objectives and drive measurable results.
Dig in with clients to understand their goals and develop plans using the digital landscape to reach them.
Help clients set measurable objectives and create roadmaps to meet and exceed them.
SUBJECT MATTER EXPERTISE
Stay abreast of digital marketing industry trends, best practices and emerging technologies to maintain a cutting-edge approach.
Consistently bring fresh ideas and applications to the clients you manage and to the team, educating and training internally.
LEAD DIGITAL MARKETING IMPLEMENTATION
Implement and/or oversee the execution of digital marketing initiatives across the agency. Provide guidance and support to internal teams to ensure the successful implementation of strategies and tactics.
Create content for various platforms including social media, websites, blogs and other
channels to achieve desired results and goals of clients.
Manage social accounts for a number of clients, eventually using interns and other key
staff members to execute strategies.
PERFORMANCE ANALYSIS
Utilize data-driven insights to evaluate campaign performance, identify areas for improvement, and optimize strategies for maximum effectiveness.
Run reports, collect data, analyze and present findings and recommendations to teammates and clients.
ACCOUNT SUPERVISION
Serve as the primary point of contact for designated client accounts, providing strategic guidance, fostering strong client relationships and ensuring the delivery of exceptional service.
Develop strong relationships with a set of clients, overseeing all integrated strategies and team members.Higher educational degree in accounting.
Business Development
Collaborate with the business development team to craft proposals to help generate new and existing digital marketing business.
Contribute to and collaborate with the business development team to inject digital
strategies during the proposal phase of the sales cycle.
Qualifications
Bachelor’s degree in marketing, communications, advertising, digital audiences or a related field.
At least five (5) to ten (10) years of experience in digital marketing, with a proven track record of developing and implementing successful strategies across multiple channels.
Expertise in SEO, content marketing, website optimization, email marketing and organic social media.
Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
Exceptional communication and presentation skills, with the ability to articulate complex
ideas clearly and persuasively.Customized, High-Impact Work that Elevates the Status Quo.
Demonstrated leadership ability, with experience managing client relationships and leading cross-functional teams.
Proficiency and/or strong knowledge in digital marketing tools and platforms, such as social media channels, Google Analytics, Meta, SEMrush, Hootsuite, MailChimp, Constant Contact, etc.
Ability to learn and understand new software platforms and reporting tools.
About Flock and Rally: Integrated Marketing and Communications
Customized, High-Impact Work that Elevates the Status Quo.
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, community engagement, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses and national organizations. The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and multiple ADDY Awards. Serving industry sectors ranging from hospitality, lifestyle and tourism to business, technology, real estate, higher education, transit, economic development and more, our mission is to rally our community around great ideas. Learn more about Flock and Rally at www.flockandrally.com and find us on social at @flockandrally.
How To Apply
Email resume and cover letter (as well as selected work portfolio items or link(s) to work examples online, if desired) to flockstars@flockandrally.com.
Equal Opportunity Employment
Flock and Rally is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, age, disability, pregnancy, sexual orientation, biological sex, gender, gender identity, gender expression, gender presentation, sexual orientation, veteran status, and/or any other category protected by law. We do not discriminate based on genetic information in accordance with the Genetic Information Nondiscrimination Act.