Saluda’s

Branding

Project management, audience research

Saluda’s hired Flock and Rally to refine its brand identity and enhance its marketing efforts. With a focus on preserving its successful aspects while redefining its values and qualities, Saluda's aims to position itself as a distinctive dining experience for both its loyal clientele and new customers.

Flock and Rally created brand guidelines to enhance the visual brand and strengthen the messaging. Various branding enhancements to strengthen Saluda's visual identity and messaging. This includes the creation of logo variations that complement the existing logo, the development of brand icons to visually represent key concepts or services associated with the restaurant, and the formulation of a clear brand message that communicates Saluda's unique values and qualities.In addition to the refreshed brand, Flock and Rally designed collateral materials for Saluda's. This included menu redesigns, coasters, stickers and stamps for to-go packaging, a front door vinyl and cocktail napkins.Flock and Rally also provided a comprehensive press kit and email marketing resources for the restaurant's team to implement.