Flock and Rally Marketing and Communications Celebrates Three Staff Promotions
May 26, 2022 (Columbia, S.C.) – Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, announces the promotion of Rachel Carter to director of administration, Hailey Covell to director of accounts and Maddie Hilliard to communications strategist.
“We are proud to promote each of these hard-working team members,” says Merritt McNeely, executive vice president at Flock and Rally. “The level of dedication, collaboration and effective solutions that each bring to their expert areas and client work is immeasurable. These promotions are well-earned, and we can’t wait to see what’s next for them at Flock and Rally.”
Rachel Carter, who has been with Flock and Rally since 2014, has been promoted to director of administration. Serving as a member of the firm’s leadership team, Carter leads initiatives and process improvements that empower the team and increase operational excellence across the agency. In addition to overseeing training, staff capacity, human resources and internal operations, Carter also works on the South Carolina State Fair and Artista Vista accounts. Carter is a graduate of the University of South Carolina with a bachelor’s degree in communications. Read Carter’s bio here.
Hailey Covell, who has been full time with Flock and Rally since December 2018, has been promoted to account director. As account director, Covell oversees and manages the client onboarding and offboarding processes and advises and guides all project managers in leading their teams and client services. Covell also manages the following accounts for Flock and Rally: Able South Carolina, The COMET, FoodShare South Carolina, Motor Supply Co. Bistro, SC Thrive and the South Carolina EMS Association. Covell is a graduate of the University of South Carolina with a bachelor’s degree in mass communications and marketing. Read Covell’s bio here.
Maddie Hilliard, who has been full time with Flock and Rally since 2020, has been promoted to communications strategist. Working with clients such as Architrave, the Columbia Metropolitan Airport, Cantina 76, Riverbanks Zoo & Garden and Experience Columbia SC, Hilliard specializes in video and photography coordination along with social media planning, content creation and project management. Hilliard is a graduate of the University of South Carolina with a bachelor’s degree in public relations. Read Hilliard’s bio here.
Founded in 2010, Flock and Rally offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.
Flock and Rally is a full-service creative agency that serves a diverse set of clients in sectors including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology. The firm celebrated its 10-year anniversary in 2020, and it is headquartered on Arsenal Hill in downtown Columbia, S.C. The agency is federally certified as a DBE. View the firm’s work, team and more at https://www.flockandrally.com/.
About Flock and Rally: Integrated Communications & Marketing
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.
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