The Green Book of South Carolina 

Mobile Travel Guide | 2016 to 2017, 2021

Branding, messaging, mobile website, project management and national tourism campaign focused on public relations and social media marketing

The S.C. African American Heritage Commission, supported by the WeGOJA Foundation and funded by the South Carolina State Legislature, hired Flock and Rally to create a new brand, mobile web travel guide and publicity campaign for The Green Book of South Carolina, the first-ever mobile web travel guide to 300+ African American cultural sites across S.C. With a diverse team including Cait Maloney Creative, OTR Media Group, the Gild Agency and Period Three, Flock and Rally focused on a tourism-first social media campaign and PR campaign, resulting in coverage by the Post & Courier, NBC BLK, Essence, The New York Times and more.  

The Green Book of South Carolina has garnered multiple awards, including a 2017 Mercury Award from the SC Public Relations Society of America (SC PRSA); the Southeast Tourism Society's 2018 “Shining Example” Award in Niche Marketing; a 2017 Palmetto Award of Excellence in Integrated Marketing Communications Campaigns from the South Carolina chapter of the International Association of Business Communicators (IABC); and the 2018 South Carolina Historic Preservation Award for “Heritage Tourism.”

In 2021, Flock and Rally is working with the WeGOJA Foundation to roll out an advertising campaign to raise additional awareness of the Green Book of South Carolina to specific target audiences.