The Columbia Compass
City of Columbia Comprehensive Plan | 2019-2020
Branding, naming, graphic design, website design
The City of Columbia hired Flock and Rally to create a new brand, name, website design and brochure design template for its Envision 2036 comprehensive plan. The brand, developed around the new name developed by Flock and Rally for the plan, “Columbia Compass,” incorporates the color scheme and photo-forward visual style of the region’s destination marketing organization, Experience Columbia SC, in an effort to build cohesion across regional branding and marketing efforts. Deliverables included a new brand, a 125-page indexed booklet along with icons, graphs and process graphics, and design for a new, responsive website.
