Za's on Devine

2015 – presentMarket research, integrated communications, selected branding
@zasondevine #zasondevine

Za's on Devine is a local, independently owned neighborhood restaurant with a fantastic wine list, chill atmosphere, and delicious, casual dishes including some of Columbia's best big salads.

After the new owners renovated the interior with reclaimed wood and brought on accomplished executive chef David Grillo (also of Cantina 76), they hired us to nail down their top target markets, then raise awareness of the brand via a combination of social media, public relations, refreshed branding, new photography and selected advertising, including direct mail.