Welvista, Inc.

Branding

Brand strategy and messaging, creative campaign development, paid media strategy and placement, graphic design, photography, videography, email marketing + website support

Welvista helps uninsured and underserved South Carolinians access essential health care through its Medication Assistance Program and Smiles for a Lifetime dental program. Following the development of a refreshed brand, Welvista partnered with Flock and Rally to bring its new identity to life, expand awareness of its services and connect more eligible individuals with its programs.

Flock and Rally developed distinct messaging and visual identities for Welvista and its programs, creating a consistent, professional foundation for communications across the organization. Our team supported the brand’s rollout through strategic planning, campaign development, graphic design, photography, video, vehicle wraps, email marketing, website support and a community relations plan. The brand and messaging guidelines earned Best in Show from the International Association of Business Communicators South Carolina.

A statewide advertising campaign used paid social, video, print and out-of-home placements to reach underinsured and uninsured communities across South Carolina. The campaign generated more than 42 million estimated impressions, including nearly 1.5 million Meta impressions and more than 60,000 website clicks. Click-through rates reached nearly 3.5 times the industry benchmark for the Medication Assistance Program campaign and more than 2.5 times the benchmark for the Smiles campaign.