Coordinating Council for Workforce Development

Creative strategy, branding, messaging & design

In July 2024, Flock and Rally was selected by the South Carolina Department of Employment and Workforce (SC DEW) to create a brand identity for the South Carolina Coordinating Council for Workforce Development (CCWD). CCWD was formed in response to a need for improved coordination of workforce development efforts and was established by the General Assembly in 2016.

Flock and Rally worked with CCWD’s board of advisors, composed of 37 top leaders and executives from state agencies, the education system, the private sector and the general assembly. The goal was to create a common brand identity that expresses a shared vision of the members of the CCWD that South Carolina is the best place to live, play, obtain education or training, find work and raise a family.

Flock and Rally developed the "Find Your Future SC" campaign, which emphasizes opportunity, community and the welcoming, collaborative environment that makes South Carolina an ideal place to grow both personally and professionally. Working in collaboration with new messaging, the visuals paid homage to the state of South Carolina – including references to the state’s beautiful landscape, education opportunities, advancement and ability to make connections.