OneSpartanburg, Inc.

“Take a Bite out of the Burg” campaign

Creative campaign development, paid media strategy and placement, creative campaign implementation and public relations

OneSpartanburg, Inc. has a unique model; it combines the chamber of commerce, economic development office and destination marketing organization for Spartanburg, one of the fastest growing metro areas in South Carolina.  One Spartanburg, Inc. selected Flock and Rally to serve as its agency of record for the 2024-2025 fiscal year to provide creative campaign development, paid media strategy and placement, creative campaign implementation and public relations services.

Flock and Rally’s goal: bring fresh ideas and creative campaign development that drive visitorship, talent attraction and economic investment to Spartanburg County. Through months of in-depth audience research, on-site visits, interviews, and authentic, experiential immersion, the Flock and Rally team developed a comprehensive campaign brand that pushes creative limits and honors multiple individual themes — downtown Spartanburg, small towns, Black-owned businesses, destination marketing, talent attraction and economic development.

Launched in February 2025, the “Take a Bite out of the Burg” campaign leans into authentic experience, boldness and humor to highlight Spartanburg’s key value propositions while connecting with target audiences in an unexpected way that stands out from competitors.