The City of Mauldin

Branding

Audience research, brand strategy, visual identity development, messaging + marketing planning

As Mauldin continues to grow through residential and commercial development, expanded tourism offerings and investments in greenspaces and trails, the city needed a unified brand that reflected its community values, distinctive assets and vibrant future. The City of Mauldin selected Flock and Rally to develop a modern identity that could strengthen community pride, enhance perceptions of Mauldin and work effectively across city departments, operations and economic development initiatives.

Flock and Rally facilitated discovery sessions to gather insights and build alignment among city leaders and stakeholders. Using those findings, our team developed comprehensive brand and messaging guidelines, including an updated logo, color palette, visual identity and messaging platform with the flexibility to perform across digital, print and environmental applications.

Flock and Rally also created a communications plan to guide the citywide rollout of the refreshed brand. The new identity debuted at the One Mauldin community event in April 2025, giving residents an opportunity to experience the brand and celebrate the city’s shared identity. The final guidelines and rollout plan provide the City of Mauldin with a cohesive tool it can use for years to come.