EdVenture

Branding

Discovery and stakeholder engagement, brand strategy + messaging

EdVenture, one of the Southeast’s largest children’s museums, partnered with Flock and Rally to strengthen its brand and help its team communicate the museum’s value with greater clarity and consistency. Building on EdVenture’s established identity, the project focused primarily on refining its messaging while introducing select visual enhancements.

Flock and Rally facilitated a full-day discovery session with EdVenture’s team to explore the museum’s value proposition, audiences, personality and role in the community. The collaborative process gathered valuable perspectives from across the organization while building staff understanding and support for the enhanced brand.

Drawing from those insights, Flock and Rally developed comprehensive brand guidelines with refined positioning, key messages and visual guidance to support consistent communications across the organization. Our team concluded the engagement with an interactive staff training, equipping EdVenture employees to confidently apply the updated brand in their day-to-day work.