Chesterfield County Tourism

"We'll Have a Field Day" campaign

Advertising and creative campaign development, photo and video shoot management

Flock and Rally developed the "We'll Have a Field Day" campaign for Discover Chesterfield County, the travel and tourism organization for Chesterfield County, South Carolina. Playing off their previous tagline, Discover the undiscovered, Flock and Rally created an advertising campaign that highlighted the history, scenic adventures, unique offerings and welcoming locals that make up Chesterfield County. Along with developing the compelling messaging for the advertising campaign, Flock and Rally also managed two photoshoots and a full-day video shoot in Chesterfield County to gather the necessary assets for the advertising campaign visuals.