Press + Awards

We're so proud of our team, and we're deeply grateful to those who have taken the time to recognize our firm and our work.

Columbia Business Monthly magazine, "50 Most Influential" 

January 2018

Co-founding partners Debi Schadel and Tracie Broom were recognized by Columbia Business Monthly magazine as part of the "50 Most Influential" people in the region for 2017. 

Palmetto Award of Excellence 2017, International Association of Business Communicators' S.C. Chapter

Awarded to the Flock and Rally team, the S.C. African American Heritage Commission, and our project partners Sherard "Shekeese" Duvall of OTR Media Group, Jessica Boyd of The Gild Agency, Cait Maloney of Cait Maloney Creative and Period Three web design for the Green Book of South Carolina integrated marketing communications campaign, Nov. 2017 in Columbia, S.C.

Image: Andrea Fabian

Content Marketing Institute, "27 Reasons Your Content Sucks" 

January 15, 2018

Free Times Best of Columbia awards 2017, Honorable Mention, Best Place to Work

July 2017

Free Times Power Issue, "The Next 50" list, 2017

June 2017 

Star of the Show Award, International Association of Business Communicators' S.C. Chapter, 2016 Palmetto Awards

Nov. 2016

Awarded to the Flock and Rally team for all-around highest score for the Famously Hot New Year 2015 integrated marketing communications campaign, Nov. 3, 2016 in Columbia, S.C.

The State, Go Columbia,"How We Go Columbia: The Team at Flock and Rally"

October 13, 2016

Columbia Regional Business Report, "Women to Watch" 2016

July 20, 2016

Free Times Power Issue"The Next 50" list, 2016

June 15, 2016

Leadership Columbia Class of 2016 Graduate, Chloe Rodgers

May 31, 2015

South Carolina Chapter of the Public Relations Society of America, Mercury Award of Excellence in Integrated Communications

Awarded to Flock and Rally and project team for the Famously Hot New Year campaign, April 27, 2016 in Greenville, S.C.

Travel + Leisure, "Why It's Time to Plan a Trip to Columbia, South Carolina"

April 13, 2016, "Financial Apps & Tools That Will Change Your Life (and Business)"

March 9, 2016

Free Times Power Issue, "The Next 50" list, 2015

June 17, 2015

Nerdwallet, "Small Businesses in Columbia, S.C., Enjoy Low Costs" by Steve Nicastro

May 27, 2015 

South Carolina Chapter of the Public Relations Society of America, Mercury Award of Excellence in Integrated Communications

Awarded to Flock and Rally for Columbia Open Studios 2014, presented by 701 CCA, April 30, 2015 in Columbia, S.C.

Image: Paula Williamson

Columbia Metropolitan magazine Best of Columbia 2015 readers' poll

Best Event Planner
Flock and Rally 
Most exciting moment: Hitting our 4th anniversary as a company in Columbia!
Funniest moment: We show up to the office at 701 Whaley wearing similar outfits all the time. It’s ridiculous.
Most unusual experience: Doing local event consulting and PR for Bravo TV reality stars Tina and Tarz during season one of the show Newlyweds when they were living in Columbia. They were larger than life yet so down to earth!

Jasper magazine, "Crafting the Festival,"print feature on Crafty Feast

December 2014

International Association of Business Communicators SC Chapter, Palmetto Award of Excellence in Nonprofit Communications

Awarded to Flock and Rally for Columbia Open Studios 2014, presented by 701 CCA:

Columbia Regional Business Report Influential Women in Business Honoree in Business Owner/CEO Category

August 2014: Debi Schadel

Free Times cover story, "Staying Hungry

Feature including Slow Food Columbia, August 2014:

SC Public Relations Society of America Mercury Awards, 2013 Silver Wing Award of Merit

Awarded to Flock and Rally for Motor Supply Co. Bistro website, May 2014:

CIO, "7 Ways to Create a Successful Integrated Marketing Campaign

by Jennifer Lonoff Schiff,, February 2014

Cover of National Federation of Independent Businesses' MyBusiness Magazine, "How to Market Your Business on $1,000 or Less" by Clare Curley 

November/December, 2013

Flock and Rally - cover of NFIB MyBusiness Magazine, November 2013
Photo: Sean Rayford

"To make a name for itself among movers and shakers in the local arts scene, public relations and event-planning agency Flock and Rally in Columbia, S.C., did the unthinkable: It gave away its services for free. It seems counterintuitive, but pro bono work can be one of the best ways to promote a small business." (Read more.)

Free Times Power 50, 2013

July 2013

Columbia Business Monthly Magazine, "Women in Business: Marketing Pros" by Allison Caldwell 

March 2013

Photo: Brian Dressler

"As strategic business partners, trendsetters, conversation starters, and enthusiastic community cheerleaders, Tracie Broom and Debi Schadel are the go-to girls for, as their tag line puts it, Events + Communications for a Brave New South. They’ve launched successful brand campaigns for unique-to-Columbia clients like Bone-In Artisan BBQ on Wheels, Motor Supply Co. Bistro, Marina Bay, Hay Hill Garden Market, Harbison Theatre at Midlands Technical College, and the Palmetto Tasty Tomato Festival. On the event side, if you’ve enjoyed EngenuitySC’s Science CafĂ©, 701 CCA Columbia Open Studios, SHE Columbia, ConvergeSE, CraftyFeast, or Slow Food at Indie Grits (among many others), you have these ladies to thank. Both explain what led them to careers in event-based marketing and social media campaigns." (Read more.)

The State Newspaper, "2012: Month by Month, The Year in Entertainment" by Otis Taylor, Jr.

January 4, 2013

"It’s the first week of 2013, and there’s already a bevy of concerts, parties and events on the scene’s entertainment and cultural calendar. But let’s take a look back at 2012, if only to gauge how cool this year has to be to top the last.

Read more here:
This entry is simply a short love letter: Flock and Rally, I love you. You make this city feel special." (Read more.)

Read more here:"

The State Newspaper, "Getting at Unique, Crafty Gifts in Columbia," feature on Crafty Feast by Mindy Lucas

December 16, 2013

Photo: C. Michael Bergen for The State

"Schadel, who came up with the idea for the juried fair of mostly homemade or handcrafted items about four years ago, seems to have tapped into a niche in Columbia.

While the event has grown in size since the first Crafty Feast held in the Eau Claire community, the show has begun attracting those outside of the Columbia market. And yet, it seems to have held on to its comfortable, homegrown feel.

That’s exactly what Schadel says she was going for Saturday, down to the smooth-flowing IKEA-style floor setup, as she jokingly called it, to the curtainless booths.

“It keeps it open,” she said. “A lot of people have told us they really like the open feel of it.” (Read more.)

Read more here:"

Free Times, "Crafty Feast Brings Southeastern Artisans," feature on Crafty Feast by Rodney Welch

December 12, 2013

"When Debi Schadel founded Crafty Feast in 2009, she was hoping to create an offbeat and original annual event for local artisans.
The independent craft fair began as part of the Ribs and Renaissance Festival in Columbia’s Eau Claire neighborhood.

That’s why she has the word feast on it, she says, “because it was connected to the food festival.”

Since then, it has since taken on a life of its own, popping up on a semi-annual basis around Columbia. This Saturday, which marks the sixth Crafty Feast, the event will be held from 11 a.m. to 6 p.m. at the Columbia Metropolitan Convention Center. Although it started with 46 craftspeople, it now draws more than 200 applicants vying for 100 spots.
About half the vendors are from outside of Columbia. People from both near (Charlotte, Asheville, Charleston, Savannah) and relatively far (Florida and Tennessee) will be selling their wares.
“The big thing at the beginning was I wanted the fair to be juried,” Schadel says, “because I didn’t really feel like there was a juried crafts fair in Columbia. I wanted to make sure that there were really high quality items for people to purchase. I wanted to give a voice to these emerging crafters that were doing really funky, weird stuff.” (Read more.)

Free Times, "The Free Times 50, Power Issue 2012

June 13, 2012

US Airways Magazine, "Discover Columbia, S.C.," feature on Columbia, S.C., by Lynn Seldon and Waynette Goodson

June 2012

Tracie Broom quoted on p. 62 + 63.

The State Newspaper,  "The Nickelodeon Theatre Seeks to Revitalize Main Street" by Otis Taylor, Jr.

April 15, 2012

The State Newspaper, "Looking Back at the Scene in 2011" by Otis Taylor, Jr.

December 30, 2011

Columbia Metropolitan Magazine, "Nature's Bounty" by Shani Gilchrist

November 2011

The State Newspaper,  "Putting the Cool in Columbia," feature on Flock and Rally by Otis Taylor, Jr. 

April 13, 2011

The State Newspaper, "Painting the Town Red with The Shop Tart" by Otis Taylor, Jr. 

April 24, 2011