Ownership

Debi Schadel

Co-FOUNDing Partner

Co-founding partner at Flock and Rally: Integrated Communications and Marketing, Debi Schadel is a marketing professional based in Columbia, S.C., who has a lengthy and successful track record in launching new initiatives, placemaking and community-building.

In 2010, she co-founded Flock and Rally, a full-service, women-owned creative agency that provides integrated communications and marketing services to clients in sectors such as higher education, nonprofit, travel and tourism, technology, health care, economic development and more.

Schadel has been honored as one of Columbia Business Monthly magazine’s “50 Most Influential,” Free Times’ “Power 50” and Columbia Regional Business Report’s “Women to Watch.” The Flock and Rally team has garnered more than 85 awards, including Gold and Silver ADDYs from the American Advertising Federation of the Midlands, Best in Show awards from the International Association of Business Communicators' S.C. chapter and the S.C. Public Relations Society of America, and the Shining Light Award from the Southeast Tourism Society.

Schadel co-founded TedXColumbiaSC, One Million Cups Columbia, Crafty Feast, the Columbia chapter of the American Marketing Association, Columbia's first women's roller derby league and more.

In 2022, she was selected as a member of the inaugural cohort of the Columbia Chamber's Midlands Minority Business Accelerator. Since 2012, she has served as a member of the World-Famous Kudzu Queens, a group that appears in the annual St. Pat's in Five Points parade and raises funds for charities that serve women and children in South Carolina.

She is a board member at the South Carolina Small Business Chamber of Commerce.

Originally from upstate New York, she brings an open, direct approach to the table and excels at developing and managing integrated marketing campaigns, branding and long-term project management.

Along with an undergraduate degree in Sociology from SUNY Fredonia, she holds a Master of Real Estate Development from Clemson University and a Master of Science in Geography from the University of South Carolina.

Tracie Broom

Co-FOUNDing Partner

Co-founding partner at Flock and Rally, Tracie Broom is a marketing and communications professional from Columbia, S.C., who believes in building connections between people, knowledge and resources to strengthen the community. She started her career as a writer and editor in San Francisco during the dot-com era, serving clients such as CNET and Toyota. In 2010, she co-founded Flock and Rally, a full-service, women-owned creative agency that provides integrated communications and marketing services to clients in sectors such as higher education, nonprofit, travel and tourism, technology, health care, economic development and more.

Broom is board president at PRConsultants Group (PRCG), an invitation-only, nationwide network of 50 award-winning, communications agency leaders who provide clients with cohesive service across multiple U.S. markets. She serves on the United Way of the Midlands Communications Committee and the Columbia Opportunity Resource (COR) Wisdom Council. In Fall 2023, she completed the Prisma Health Medical Scholars community outreach program.

She has been honored as one of Columbia Business Monthly magazine’s “50 Most Influential,” Free Times’ “Power List,” Columbia Regional Business Report’s “Women to Watch” and Women We Admire’s “Top 50 Women Leaders of South Carolina for 2022.” The Flock and Rally team has garnered more than 85 awards, including Gold and Silver ADDYs from the American Advertising Federation of the Midlands, Best in Show awards from the International Association of Business Communicators' S.C. chapter and the S.C. Public Relations Society of America, and the Shining Light Award from the Southeast Tourism Society.  

Specializing in strategy, brand storytelling and partnership building, Broom spoke on building connections through authenticity and encouragement at TedXColumbiaSC in 2014, and she co-presented a case study on the Best in Show Mercury Award-winning “Total Eclipse Weekend Columbia, SC” tourism campaign at the Public Relations Society of America’s international PRSA ICON conference in San Diego in 2019. Broom was the keynote speaker at the 2020 Lexington Chamber Awards and spoke at the 2023 PRSSA Southeast District Conference.

Since 2012, she has served as a member of the World-Famous Kudzu Queens, a group that appears in the annual St. Pat's in Five Points parade and raises funds for charities that serve women and children in South Carolina. From 2015-2021, she served on the Foundation Board of the S.C. Governor’s School for the Arts and Humanities in Greenville, S.C. She is a graduate of Wesleyan University with a B.A. in Dance Choreography and Performance. In a nod to her past as a food editor and lifestyle writer, she can be found on social media via @theyumdiary.