Senior Integrated Communications Manager at Flock and Rally

Job Description and Expectations

[While we currently do not have a position open at this time, we are always re-evaluating our needs and the position may open back up at any time so we still encourage you to apply. Thank you!]

How much experience is required?

This is a senior-level position for someone who has 7 to 8 years of solid experience working in integrated communications. 

You are a PR pro with extensive experience in the digital space. You eat, sleep and breathe good grammar and know AP style well enough to defy it with grace, particularly when writing website, social media and ad copy. Ideally, you are a natural proofreader who lives for clean copy and well-crafted spreadsheets, and you are on a texting basis with multiple media contacts. You communicate with editors and news directors on a regular basis.

You love to go out and explore your community, attend events and discover fascinating places. You enjoy using Instagram and Twitter, and you use Facebook for a wide spectrum of communications. You can edit straight into a CMS, work up a creative brief and draft talking points when needed, but you’re even better at helping our associates raise their game on producing excellent content by leading them through the process of content development and giving them detailed feedback at every step.

Our company is growing, and we’re looking for organized, inventive people to help us tell our clients’ stories and develop and manage their brands. We have a friendly, happy, driven team, and we share a toolset that is crafted from the best of the new as well as the tried and true.

Flock and Rally: Integrated Communications for a Brave New South
Founded in 2010, Flock and Rally is a boutique firm based in Columbia, South Carolina, offering integrated communications services to clients in tourism, hospitality, the arts, the nonprofit sector, sustainability, real estate development, government, business, tech/new media, and more. We create and implement outreach plans utilizing industry best practices as well as grassroots innovations in public relations, marketing, branding, social media, website development, event planning and advertising consulting.

We are connectors, facilitators and communicators. We love what we do.

Our firm builds new brands from the ground up, takes success stories to the next level, and keeps clients at top of mind with target audiences. While some of our clients wish to reach audiences statewide, into North Carolina and Georgia, up and down the East Coast and even nationally, many Flock and Rally clients require a hyperlocal focus to dive deep into audiences throughout the greater Columbia, S.C., market and its surrounding drive markets.

We lay breadcrumb trails of content, build online real estate and manage social media empires. We nurture relationships and create networks based on trust. We focus on user experience and work at every turn to save time and money for our clients. We believe in the checklist, the process improvement and the protocol shift. We’re not afraid of the 3-page press release, but our favorite Facebook posts are one sentence, max.

The pace at Flock and Rally is very fast and deadline-oriented. Employees who do well and have enriching experiences tend to be self-starters with the drive and initiative to learn new skills, grow their social and professional networks, and become an even bigger part of Columbia's creative class than they are already.

Learn more about our firm: http://www.flockandrally.com

Are you looking for me?

As a senior communications manager at Flock and Rally, you have the capacity to take a whole PR campaign and plan it, delegate to staff and run point with the client, community leaders and major media contacts. When our firm is providing branding and marketing as well as PR services for a client, you are able to take the lead on devising and rolling out an integrated communications plan for that client, taking point on developing the brand messaging and then deploying it across marketing, social media, advertising and PR channels with junior staff support.

You have excellent copywriting and copyediting skills and are a natural storyteller. You are able to see four, five, even six steps ahead of a current task and can create new pathways to getting great things done. You can proofread a vast Excel spreadsheet filled with details on a big client project, delegate to staff to interview that client to pull out more detail on the most compelling story points, guide staff and provide final editorial review on web and social media content, and then pitch editors and reporters to spread those stories even further. You can do any part of any PR role yourself, and you will do so in the case of some clients, whereas with others you will oversee the PR team.

You are just as comfortable taking an active role in a high-level strategy meeting with C-level business leaders and high-ranking elected officials as you are letting a staff member lead a quick client update meeting.

You already excel at this kind of job – you have long identified as a communications professional – and you’re ready to do your thing in a supportive, stable environment that is rife with variety and opportunity. You veer toward the offbeat and quirky, but, like us, you glide easily into the classic and traditional in order to best serve our clients. It is especially compelling if you have worked in the Columbia, S.C., market recently and already have robust relationships with media and influencers; however, this is not a requirement. 

You are a brave person who loves to try new ways of doing things. You’re always open to learning more. You’re allergic to drama. You are task driven, love to see things through to completion and can keep a project on deadline.

What is the structure at Flock and Rally?

At Flock and Rally, each employee’s primary tasks vary by project and are tailored to each staff member’s level of experience and core competencies.  Flock and Rally does not work in silos, and neither should you. Our team consists of 2-3 full-time senior staff (2 of whom are the co-founding partners), 2-3 full-time associates, 1-2 part-time senior staff, 6-7 interns who each work 10-12 hours per week, and a small, local network of professional contractors – some of the best in the business, in our opinion – who collaborate with us on graphic design, web design, photography, brand filmmaking, advanced media buying and the like.

We only work with clients with whom we feel we will have a productive relationship and who we feel are contributing to our community in a positive way.

What’s my role at Flock and Rally?

Ideally, you’ll work with 4-6 clients. While you may serve in a lead role on 2-3 projects, you would take an advisory role to a junior level integrated communications manager on 2-3 other projects. In some cases, you’re the direct link to the client. In others, you support and guide a junior manager in their communications with the client.


What happens in a typical day?

Your days are varied. Some days, you might spend anywhere from 1 to 4 hours in a “writing hole,” working deeply on transforming drafts from staff into beautiful press releases, creative briefs, marketing plans, talking points, op-eds and the like. Other times you might be moving from task to task, editing others’ work and weighing in on client ideas.

As well as cranking through your to do list, you will be prepping for and leading client meetings. Meanwhile, you’re fielding sporadic media inquiries, checking media monitoring alerts for major press and keeping tabs on public opinion on social media for certain clients. 

We use a number of technology platforms to manage our workflow at Flock and Rally, including Dropbox, Freshbooks, Workflowy, Asana and G Suite products, as well as your standard MS Office tools.

How is the work environment?

Our official office hours are 10 a.m. to 6 p.m., but we maintain a flexible and adult work environment where employees are encouraged to manage their time with the team in mind and to communicate their needs clearly. While all team members track their time per client and per task for billing and estimating purposes, we do not have a punch clock, nor do we expect employees to “overwork.” While it is true that some weeks are more intense than others, we strive to give employees a balanced, 40-hour work week with the flexibility to accommodate an active lifestyle. We also encourage our employees to work on approved pro-bono projects on company time on a case-by-case basis.

What is the salary and what are the benefits?

Flock and Rally offers a competitive salary based on experience. We also offer unique and surprising benefits.

How do I apply?

Please send the following to debi@flockandrally.com: your resume; cover letter; social media screen shots/links; samples of your writing that are unedited by anyone but you; a few samples of other portfolio work if you wish; and a short description of a recent scenario in which you were able to produce better results than you’d expected and it made you feel love for what you do. Thank you!