The Green Book of South Carolina

Branding, messaging, website, integrated communications
@greenbookofsc #greenbookofsc

The S.C. African American Heritage Commission hired Flock and Rally to create a new brand, mobile web travel guide and publicity campaign for The Green Book of South Carolina, the first-ever mobile web travel guide to 300+ African American cultural sites across S.C.

With a diverse team, Flock and Rally focused on a tourism-first social media campaign and individual pitches to East Coast African American publications, resulting in coverage by NBC BLK, Essence and more. 

The Green Book of South Carolina has garnered multiple awards, including a 2017 Mercury Award from the SC Public Relations Society of America (SC PRSA); the Southeast Tourism Society's 2018 “Shining Example” Award in Niche Marketing; and a 2017 Palmetto Award of Excellence in Integrated Marketing Communications Campaigns from the South Carolina chapter of the International Association of Business Communicators (IABC).