701 CCA's Columbia Open Studios Tour

Each year since 2011, our firm has developed and implemented an integrated communications campaign for this annual, signature event for 701 Center for Contemporary Art.

It's an annual, spring weekend tour of artists' working studios across Columbia and Richland and Lexington Counties, drawing thousands of visitors to dozens of visual artists' workspaces. 

Image: Forrest Clonts Studio

A statewide & regional marketing, PR & social media plan aim to take the 701 CCA brand further and deeper, while new partnerships are bred along the way.